Luxury beauty brand Lancome, a favorite of ‘Mad Men’ actress Christina Hendricks and model Veronica Webb not to mention ambassador Julia Roberts, is joining forces with St Jude’s Children’s Research Hospital and declaring October 22nd “Genes Day.” It’s simple; you go to any Lancome counter, purchase a bottle of their Genifique Youth Activating Concentrate for $78 and $7 is donated to St. Jude’s. Do good and you get closer to looking like Christina, Veronica and Julia. www.Lancome.com