Skechers is paying somewhere-in-the-seven-figures for the ever so popular Kim and Kris Kardashian to wear their patented butt-firming Shape-Up athletic shoes and get fans to join in on the 2011 ‘Shaping Up With the Kardashians’ mother-daughter challenge. So, let me get this straight. I invest in a pair of Skechers, throw a pair on my mother, we walk constantly and skip the gym, and the whole time we’re getting fit as a fiddle? Wait until my trainer find outs.