Social Media is becoming the new go to place to reach consumers and online campaigns are becoming the norm. The instant communication of social media sites like Twitter are trumping every other type of advertising and I’m sure as we speak some really cool geeks are holed up in some garage creating the next go to tech spot. Enter Mercedes Benz with the world’s first ever Twitter race to the Super Bowl in Dallas next month. What does this mean? How do I know, but what I do know is that Serena Williams, Pete Wentz, Yankee Nick Swisher and Rev Run do know and have all signed on to become virtual celebrity coaches and social media “cheerleaders” for this Tweet race. Winners win Mercedes and charities are involved too. Sound good? Go to: