Musician Pete Wentz kicks off the first ever Twitter fueled Mercedes Benz Tweet race to the Super Bowl XLV taking place in Dallas, February 2nd. The rocker, along with Serena Williams, Yankee Nick Swisher, and Rev Run will be official coaches and social media “cheerleaders” as each of their two-person teams embarks from different U.S. cities in specially outfitted Mercedes Benz vehicles. Friendly Twitter rivalry has already begun (see below) as each celeb coach needs a win for donations to be made to their favorite charity.
o RevRunWisdom: It’s official: I’ll be a Team Coach in the #mbtweetrace. Stay tuned for more details as to how you can help my team win and follow @MbtweetraceHQ http://on.fb.me/hfLihy
o petewentz: hey @RevRunWisdom if my team wins #mbtweetrace can i get a personal inspiring words of wisdom tweet from you
o petewentz: @RevRunWisdom yikes! I need to get back to you on anything that compete with those! #mbtweetrace point for rev run!