Madonna along with her daughter Lola unveil the new Fall 2011 marketing campaign for their junior brand, Material Girl available at Macy’s. The campaign shot in New York City in late April just debuted with Kelly O as the new Material Girl face. The campaign creative represents the quintessential New York City scene with Kelly Osbourne photographed in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown. Check out the behind-the-scenes images of Madonna/Kelly/Lola on set and sizzle video from the campaign.
MNR link: http://www.magicbulletmedia.com/MNR/MaterialGirlFall2011/