Music superstar Taylor Swift can now wash the smell of all her ex-boyfriend’s right off of her with new fragrance Wonderstruck. The Grammy winning singer/songwriter partnered with Elizabeth Arden to launch her first signature fragrance Wonderstruck which will debut in prestige department stores nationwide in October.
The country sensation known for writing songs about her ex’s including Joe Jonas and John Mayer said “I write in great detail about my personal life,” she explained of addressing rumors. “But I don’t talk about it. Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.” There had been rumors that Swift, who also dated Taylor Lautner and Jake Gyllenhaal, wrote “Dear John” and “The Story of Us” from her album SPEAK about much older boyfriend John Mayer.
Taylor talked to Womens Wear Daily and here are some quotes:
“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”
“I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you could layer so many different scents to create a beautiful end result.”
THE INSPIRATION
With its eclectic and traditional aesthetic, Wonderstruck draws inspiration from Taylor’s personal life experiences, making every element of the brand authentic.
The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now. Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.
“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”
THE FRAGRANCE
Created by Taylor with perfumer Olivier Gillotin of Givaudan, inspiration came from Taylor’s favorite memories and scents. Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.
Taylor performs at the Prudential Center in Newark Saturday and Sunday July 23 & 24.