Just when you thought you have heard it all comes new info that blows your top.
Who would have thought that the rich celebrities would be flocking to JC Penney?
Well, its true. The celebs are now dancing in the sheets with all the low priced affordable stores that cater to the masses.
Cut to the JC Penny re-launch at NYC’s Pier 57 last week.
Ashley and MaryKate Olsen and fellow JC Penney design partners Cindy Crawford, Martha Stewart and Nanette Lepore, all joined JC Penney CEO Ron Johnson and President Michael Francis for the official unveiling of the brand’s fresh new look.
One of the biggest surprises came via video with the announcement from the brand’s newest partner Ellen DeGeneres. She explained her excitement to return to JC Penney, the place of her first job, and help the brand with its relaunch.
The entire experience offered a glimpse into the future with sneak peeks of new and established product vignettes that will be featured in stores across America.