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Mogul Russell Simmons models excellent behavior with MAXIM Magazine’s cover girl Bar Rafaeli at it’s annual Hot 100 event at chic Dream Downtown Hotel in New York City.

The MAXIM Hot 100 List which began twelve years ago to rank the sexiest women on the planet, for the first this year, the hottest women have been selected by MAXIM readers.

DJ Vice spun, signature cocktails from Stolichnaya Premium vodka were I’m sure devoured along with new hardcore Ruffles Ultimate Chips and Dips.

The hotel right at the Meatpacking District on West 16th Street is something to see. Go.

Guests included Andrew Keegan, April Rose, Chaske Spencer, Chidera ‘Chiddy’ Anamege, Claire Coffee, David Banner, DJ Reach, DJ Vice, Jenni ‘JWoww’ Farley, Jessica Rafalowski, LaLa Anthony, Lance Bass, Lotte Verbeek, Maksim Chmerkovskiy, Melanie Fiona, Miguel, Paula Garces, Peta Murgatroyd, Rebecca Mader, Shaun White, Todd English and Val Chmerkovskiy.