Photo credit- Todd Seligman/ Wireimage

Colgate Optic White Beauty Bar kicked off with a bang the other day at 901 Salon in Los Angeles.

Besides Ashley Tisdale “finding her best smile”, a slew of names took part in the pampering and VIP treatments while sipping cocktails including Amber Lancaster, Audrina Patridge, Courtney Robertson, Farrah Abraham, Kathy Hilton, Janel Parrish, Jessica Hall, Jodie Sweetin, Maria Menounos, Nicky Hilton and Taylor Armstrong.