The other day in NYC, Adam kicked off his partnership with Kmart and Shop Your Way to get his fans to help him create his new line, “222 by Adam Levine for Kmart.”
The rock star and TV coach inked a brand new partnership with the retail giant and ShopYourWay.com, a social shopping platform, to create budget-friendly apparel and accessories.
Adam’s fans can share in his design journey by uploading inspirational images, pictures of favorite clothing items, unique design details, drawings, written notes etc…
The partnership is currently live on shopyourway.com/adam and will continue throughout Adam’s design process. Exclusively for Shop Your Way members, Adam will also be kicking off a contest each week where he will be giving away amazing prizes-from signed guitars to backstage passes to a Maroon 5 concert.
