Designed by Beyoncé and Pepsi, the new artwork inspired by iconic 20th Century Pop Art is the latest creative to be released for Pepsi’s global “Live For NOW” campaign.
The campaign was shot by renowned French fashion photographer, Patrick Demarchelier, best known for this work on luxury brands including Louis Vuitton, Harry Winston and Chanel.
“Beyoncé and Pepsi truly achieved the “Pepsi Effect” with this collaboration,” said Mauro Procini, Chief Design Officer, PepsiCo. “Beyoncé was heavily involved in the creative process from start to finish and we couldn’t have asked for a better partner. We can’t wait to share more of our collaborations with our fans in the future.”