Swizz Beatz & Shaq Talk Reebok at Project Las Vegas

The Project Las Vegas trade show brought out Swizz Beatz along with Shaquille O’Neal discussing the Reebok sneaker brand.   Shaquille O’Neal, its first-ever signature athlete was there to help re-launch the original Shaq line.

At the press conference, the star musician and star basketball player officially announced the return of the Reebok Shaq Attaq, the signature shoe worn by Shaq over twenty years ago, and his illustrious basketball career and history with Reebok.

Also there, Big Sean, DJ Diplo, MGK, and Cedric The Entertainer, amongst others.