Bruce and Demi’s actress daughter Rumer Willis turned DJ Ruby Thursday night as jcpenney launched their new partnership with, Joe Fresh at jcp, with an official opening soiree for the three day pop-up shopping experience.
The kick-off celebration featured a live set by DJ Ruby aka Rumer Willis as guests were the first to shop the fresh new line from the popular Canadian turned brand, which will be available in nearly 700 jcpenney stores on March 15.
From now until March 10 from 10 a.m. to 7 p.m. – Angelenos will have a chance to purchase items from Joe Fresh at jcp collection while enjoying other special treats including live musical and DJ performances every day, complimentary manicures by Nail Swag and refreshments from Lemonade and Real.Raw.Live.
Besides Rumer’s boyfriend Jayson Blair, other guests included Stacy Keibler, Bella Thorne (Shake It Up!), Louise Roe (Fashion Star), Noureen DeWulf (Anger Management), Cameron Silver (Dukes of Melrose), Adam Busch (Men at Work), Harper Simon (recording artist) and Cody Longo (Hollywood Heights).