James Marsden of the soon-to-be released “Anchorman 2”), along with Activision Publishing, Inc and hundreds of excited kids, took over NY’s Times Square and ushered in the launch of Skylanders SWAP Force by transforming Times Square into Skylands.
Marsden who hosted the event, participated in various Skylander themed activities, and spent time playing Skylanders SWAP Force with the kids as hundreds lined up at the prize wheel to win Skylanders branded merchandise.