photo 2[11]Rapper and skillful businessman 50 Cent showed his pearly whites at Henri Bendel‘s NYC flagship store last week for his special VIP meet-and-greet to promote his new headphones and accessories brand SMS Audio (http://www.smsaudio.com).

The music mogul, hands-on with all his products, helps with the designs.

The luxury store will carry all of 50’s goodies: the SYNC by 50Portable Wireless Speaker ($199.95), STREET by 50 On-Ear Wired ($179.95), and SYNC by 50 On-Ear Wireless headphones ($229.95).