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Infomercial inventor Kevin Harrington saw some empty mobile real estate and decided to fill it with ‘StarShop’, a celebrity driven shopping app.
Looking to revolutionize the mobile shopping experience, the original ‘Shark Tank’ business investor partnered with Sprint, who has close to 60 million subscribers, and already has major stars and their brands attached. They are Nicole Richie’s House of Harlow, Nikki Minaj, Adam Levine, Paula Abdul, Eli Manning, Editorialist, AG, ProfilePRO, Chrome Nails, Prada, Laundress, Ray Ban, Balenciaga, Jimmy Choo, and more coming everyday.
Last Wednesday’s intimate, elegant and glitzy launch party at their new Times Square offices was attended by dancing champs Paula Abdul and Rumer Willis, and the palpable excitement running through the room was much more than just the heavenly bite-sized grilled cheese hors d’oeuvres .
Time to shop.
Pictured: Abdul, Harrington, Willis