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On the first night of NY Fashion Week, models, moms and celebrity moguls came out to celebrate Paul Frank Industries’ new children’s collection called “Circus Jumble” at Hudson Mercantile.

Model Coco Rocha donning Marissa Webb invited her adorable baby Ioni to be her guest in the front row, while style guru Rachel Zoe wearing her own collection, brought Rodger and older son Skyler.

The event featured two runway shows with mini models strutting the catwalk and then opened up to a lively party for kids with music by DJ Fulano, snacks of cotton candy and popcorn and entertainment by aerialists, contortionists and stilts walkers.