Entertainment industry pro Nick Cannon keeps on hustling.
The appealing rapper, actor, comedian, entrepreneur, record producer, and radio and television personality, who even superstar Mariah Carey couldn’t resist for six years, has cut a deal with retail giant Radio Shack.
The snazzy dressing host of America’s Got Talent, and the neighborhood electronics convenience store have just announced the launch of NCREDIBLE, an exclusive line of products in collaboration with Chief Creative Officer Nick Cannon.
Trying to get a piece of that incredibly huge headphones market that BeatsByDre/Beats Headphones currently dominates, the NCREDIBLE 1 Bluetooth headphones are the first product to launch and are rolling out in the retailer’s more than 1,700 stores, dealers and online over the next several weeks.
Cannon, who is a lifelong fan of the company, credits the retailer with fostering his creative spirit and interest in electronics. His role as Chief Creative Officer extends beyond the NCREDIBLE product to helping the company continue to grow its educational product line and curating the in-store experience.
To celebrate the essence of the NCREDIBLE brand and its roots in community and youth empowerment, the electronics pioneer and Cannon were joined at the iconic Harlem store location the other day by members of NY Youth Against Violence and community leaders. The event featured a performance by Cannon and the Harlem School of the Arts.
This is the first in a series of community-focused initiatives that will take place at RadioShack locations nationwide.
During an interview with co-anchor of CNBC’s Squawk Box Andrew Ross Sorkin, who also happens to be a creator on Showtime’s mega-hit Billions, Cannon along with Michael Tatelman, Radio Shack CMO, said he was the one who approached Radio Shack in lieu of getting involved with the company.
Take notes kids. Never lose the hustle.