Oscar winning movie star Reese Witherspoon is bringing her clothing line Draper James to the very small screen of You Tube.
Feeling that the brand and its ‘unapologetically pretty’ tenet would truly come to life via storytelling, Witherspoon feels dedicating a video channel would be the perfect destination for it.
The inaugural video, “A Southern Guide To Movie Quotes,” is the first of four humorous videos of Reese that will roll out on the YouTube channel this spring, under the series name “Draper James Presents.. A Southern Guide To..”
In addition to this “Southern Guide To” series, the Draper James channel will feature campaign videos, press videos and other behind-the-scenes looks for the customer.