Beyoncé has a sweet tooth.
The superstar’s latest venture is an investment in WTRMLN WTR, one of the least expensive, most accessible cold pressed juices on the market.
It is made from the millions of pounds of unused waste watermelons in the United States annually (otherwise known as ‘ugly’ fruit).
Said Beyoncé: “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
Providing tasty hydration for both casual and serious athletes, WTRMLN WTR, consists of nothing but cold pressed watermelon and a drop of organic lemon juice. Straight from the fruit with no added water, sugar, or artificial ingredients, WTRMLN WTR is low in calories and sugar.
It is packed with electrolytes (especially potassium), the amino acid L- Citrulline, and the antioxidant Lycopene, plus, it’s an excellent source of Vitamins A and C. The product is all natural, gluten free, non-GMO, vegan, and kosher.
WTRMLN WTR was founded in 2013 by Jody Levy and Harlan Berger, CEO and Founder of Centaur Properties.
“Beyoncé’s partnership and investment brings energy and purpose to our mission to help educate consumers about clean, healthy hydration for active lives,” states Levy.
@WTRMLNWTR #WTRMLNWTR