NYC’s trendy Japanese inspired dinner theater and club hybrid SUSHI ROXX is approaching its one year anniversary and they just announced that DWTS‘ Karina Smirnoff has signed on board to choreograph the fourth performance installment called “ROXX:RELOADED,” debuting June 24th.
During multiple dinner seating’s, guests will be invited to a nightly spectacle where the wait-staff seamlessly slip from servers into the spotlight and Flash Mob to select songs.
“With such an entertaining atmosphere that incorporates not only a dinner style theater of performers and artists, it lets me bring my Latin style of choreography and creativity to most of the dances, if not all. I am also looking forward in choreographing other genres of music and match-ups, like Prince, Michel Jackson and Justin Timberlake, it’s going to be a good time,” explains Smirnoff
Jason Apfelbaum, CEO of ROXX Hospitality Corp., turned to veteran designer DeVinn Bruce to create the exotic, visually enticing and entertaining adventure within and called upon fashion icon Betsey Johnson to design the uniforms for each member of the wait staff.
In addition to the live choreographed entertainment, the main dining room and lounge in the restaurant comes alive each night with Asian cityscapes projected behind guests and pillars being transformed into flowing waterfalls, while Executive Chef Edwin Purnomo is busy in the kitchen preparing his signature sushi offerings.
Designers and Celeb fans of this cool hot spot include Nicole Miller, Betsey Johnson, DeVinn Bruce, Jay Manuel, and many of Bravo’s fabulous REAL HOUSEWIVES.
Located within The Tuscany, a St. Giles Boutique Hotel in Midtown East (120 East 39th Street, NYC 10016/212.726.9500).
GOOD TIMES.