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Credit: Sara Jaye Weiss

Wednesday in Beverly Hills, Paris Hilton joined forces with Parlux Fragrances to celebrate the introduction of GOLD RUSH, Paris’s 20th fragrance in the past decade.

Paris’s newest scent is described as “irresistibly feminine and reflects an aura of classic Hollywood glamour.”

I have to say after years of wearing Paris Hilton’ original perfume, Miss Hilton makes a nice fragrance.

Paris looking glam celebrated along with friends Alison Melnick and Robin Antin at her Real Housewives of Bev Hills Aunt Kyle Richard’s store Kyle By Alene Too, where attendees were greeted with champagne and custom tray-passed hors, while DJ Caroline d’Amore set the mood with upbeat, party tracks at a chrome DJ booth. Paris and friends of course danced when her tune ‘Stars Are Blind’ played.

More about the new fragrance: “The fragrance is lush, sophisticated and intoxicating – opening with sparkling, bright citrus notes creating a rush for the senses.  A heart of femininity follows with floral notes that embody luxury and extravagance, and finally the sweet and sultry opulence of vanilla, praline, and cashmere woods envelops the skin with a seductive undertone.”

Pictured:

Alison Melnick Hilton, DJ Caroline d’Amore