Ice Cube and entertainment executive Jeff Kwatinetz held a press conference at the Sheraton Times Square to announce their new venture 3-on-3 basketball league titled the BIG3.
Also in the packed conference room, NBA greats Allen Iverson, Kenyon Martin and Rashard Lewis who joined the two longtime music biz associates/friends on-stage to announce the official launch of the BIG3, an upcoming 3-on-3 league with former NBA superstars.
Comprised of eight teams of five players, games are going to be played every Saturday from June 24 until August 26. The city and arena will change each week, with talks of Seattle, London and New York as possible locations, and games are going to be played to 60 points and will feature 2, 3 and 4-point baskets.
Along with AI, K-Mart and ‘Shard, Bonzi Wells, Jason “White Chocolate” Williams, Chauncey Billups and Jermaine O’Neal have also signed on.