In honor of Mercedes-Benz’s return to Super Bowl advertising and to commemorate the 50th anniversary of Mercedes-AMG, the brand has integrated a classic American film, Easy Rider, into its Super Bowl LI advertisement – “Easy Driver”.
Peter Fonda stars in the ad spot, channeling his 1960’s role as a freewheeling biker and cruising in a new Mercedes-AMG GT Roadster.
From his long-time love affair with Mercedes-Benz and to his genuine love for the open road, Fonda was the perfect fit for the role.
The film showcases the pure love of driving, the open road and all things automotive.
Check it out.