Michelob ULTRA unveiled its newest innovation – Michelob ULTRA Pure Gold.
Made with organic grains, the launch of Michelob ULTRA Pure Gold marks the first time a large light beer brand has developed a brew that does so.
Michelob ULTRA Pure Gold offers a light refreshing taste with just 2.5 carbs and 85 calories. Its superior golden taste makes it the perfect beer to enjoy when the day is winding down and the sun is setting – the “Pure Golden Hour.”
As the fastest growing beer brand in the U.S. and as part of the launch of Michelob ULTRA Pure Gold, the brand will also be partnering with 11-time surfing world champion Kelly Slater (who you may have seen in Michelob ULTRA’s Super Bowl commercial ‘I Like Beer’ earlier this month) to represent the beer throughout the year.