Steve Aoki celebrated the launch of the new ASICS HYPERGEL-KENZEN with an exclusive, intimate performance in NYC.
The new line of footwear combines street style with high performance GEL technology proprietary to ASICS – for all day and all night comfort.
Earlier in the day, ASICS launched the new HYPERGEL footwear franchise – unveiling the first iteration, the HYPERGEL-KENZEN, exclusively with Foot Locker, Inc.
ASICS and Foot Locker, Inc. hosted an immersive pop-up experience in New York City at ‘The Coffee Shop, Union Square,’ for consumers who had the opportunity to try-on and pre-order the new ASICS HYPERGEL-KENZEN shoes and gain access to the performance later that evening.
The DJ and mega-musician also visited the Foot Locker Times Square location where he gave a few lucky fans the chance to attend the show.