Bud Light and Grammy-nominated artist Post Malone announced the next evolution of their partnership – a limited-edition merch collection available nationwide exclusively on Shop.PostMalone.com.
To kick-off the launch, Bud Light hosted a New York City-based pop up shop at 89 Crosby Street.
Post stopped by the pop-up to surprise fans shopping the recent merch line. He served beers, gave out tickets to his Bud Light Dive Bar Tour and signed merch.
The premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post Malone and Bud Light than ever before.
The collection, all priced between $10 and $250, draws inspiration from Post Malone’s distinct tattoos, Americana and his favorite light-lager, Bud Light, with notes from his upcoming album cover art and unreleased lyrics on select pieces.
“It’s cool to be able to grow my relationship with Bud Light and collaborate on a merch collection with them. Feels good to give the fans something that represents a good-ass time,” said Post Malone.
To follow the latest Bud Light Dive Bar Tour news, visit BudLight.com/DiveBarTour and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.