Virgin Voyages, Richard Branson’s new lifestyle brand set to disrupt the travel industry in 2020, is unveiling its exclusive on-demand champagne delivery service, Shake for Champagne.

Shake for Champagne allows sailors to have Möet Chandon Impérial instantly delivered to them anywhere on the ship at just the push of a button. By shaking the Virgin Voyages sailor app, a secret “Save Water, Drink Champagne” button appears, giving sailors just one more way to celebrate life’s moments on the Scarlet Lady.

“It is never too early for champagne and there is always something to toast to while aboard Scarlet Lady. We want our Sailors to enjoy a glamorous holiday and what better way to feel like a RockStar than a sip of bubbly whenever and wherever you want it,” said Tom Mcalpin, president and CEO of Virgin Voyages.

Additionally, Virgin Voyages is revealing a sneak peak of Sip, the luxurious champagne lounge and caviar bar.

Sip is a decadent lounge designed to be enjoyed with a chilled glass of bubbles. Featuring a diverse curation of champagne labels, including Moët Chandon – Virgin Voyages’ featured champagne house. Sailors can opt for a glass of bubbles priced from $9 or splash out on a $1,000 vintage bottle. In a nod to Virgin’s quintessential British heritage and eccentricity, Sip will offer a signature afternoon high tea, which will delight the eyes as well as the taste buds, while celebrating oceanic elements.

www.virginvoyages.com