Generator, the official partner of Need for Speed™ Heat held a launch event at their Miami property, complete with performances by French Montana and A$AP Ferg.
Attendees included YouTube personalities and influencers David Dobrik and Casey Neistat.
Generator, who opened its inaugural U.S. location in Miami Beach in September of 2018 and actually appears within the game itself, hosted game lovers and members of the Miami community for the star-studded event.