It seems like I can’t go to the movies these days without seeing a shirt or outfit from fashion designer James Perse draped over the leading lady. Clothing designer James Perse, whose styles are low maintenance, high fashion, casual and simple beach wear, makes the coolest shirts, shorts, pants, jackets, dresses and then some from the softest most comfortable fabrics around. I caught on to his amazingly comfortable and cool clothes which come in the best colors, years back when he sold his styles in other people’s boutiques until the demand for his clothes became worthy of his own. Nine stores later from California to Vegas and back two NY, with two stores here, one downtown and one in East Hampton, the native Californian’s collections are innovative, cutting edge and ready-to-wear. Plus, he now designs for men, kids and babies. He is definitely worth the few extra dollars, so check out James Perse because you can’t put a price on quality. www.jamesperse.com