Movie superstar and twice Oscar nominated actor Ed Norton wants to give back so he started an innovative online charity along with three friends, social networking website Crowdrise.com. Norton, who sees an opening with the internet and philanthropy, is on to something. The site is different and interesting where Norton and company, have set out to not take themselves so seriously and make the site, edgy, silly and fun, and all the while fundraising is taking place and reaching a whole new demographic of people who are technology obsessed. I mean, their slogan is “If you don’t give back, no one will like you.” They have built an interactive community where anyone can become a volunteer or fund-raiser for any cause or project they want. Simply put, you log on, create a profile and start a project. Check this out. www.crowdrise.com