Lay’s Original Potato Chips are going chocolate.
The salty goodness will now be sweet as well.
Lay’s is doing a test run and the chocolate-dipped wonders will be sold only at Target stores for a limited-time-only distribution to stretch through the holidays. However, if the chip is a hit, it could become permanent according to parent company Frito Lay.
Said Ram Krishnan, Vice President of Marketing at Frito-Lay;
“When you try something drastically different, you have to walk before you can run. We wanted to test our way through this before we go big.”
I’m in.