Virgin Hotels San Francisco, was a celebration commemorating the debut of the second hotel within the Virgin Hotels portfolio. The sexy soiree brought together Ashlee Simpson Ross and Evan Ross, Lance Bass, Ryan Cabrera, Jonathan Goldsmith, and Dave Chappelle. DJ sets from HAIM, SimiHaze, Alexandra Richards and DJ Sober also took place.
Host Sir Richard Branson, who arrived clad in a retro red Beatles military jacket accompanied by revelers in an authentic Burning Man Art Car, said: “San Francisco holds a special place in my heart, and I am so thrilled to be here celebrating the opening of the beautiful Virgin Hotels San Francisco.” Virgin has made a lot of great friends and loyal customers here on the West Coast and I’m excited to showcase a new way to experience the Virgin brand. Raul Leal and his amazing team at Virgin Hotels have created something truly special in this dynamic and vibrant city. And they sure know how to throw one hell of a party!”
“There’s nothing quite like celebrating a milestone like this in a city like San Francisco,” said Raul Leal, CEO of Virgin Hotels. “Opening a new property not only expands Virgin Hotel’s portfolio, but also lets the West Coast experience our Virgin Hotels lifestyle qualities – fun and surprising, yet always inclusive.”
The over-the-top event transformed the property from the ground floor all the way up to the hotel’s expansive rooftop. Attendees were greeted with psychedelic projections luring them into the hotel, where entertainers outfitted in Burning Man-esque costumes guided them into a sensory stimulating evening. Spaces all throughout the property were decked out to inspire a euphoric experience.